A 360 Campaign Against Sedentary Behavior

To promote the "Move 30 minutes every day" program as part of the national campaign to combat sedentary lifestyles, the Professional Football League partnered with SPK Activate for a tailored 360-degree campaign. With a bold master video contrasting with traditional institutional content, activations through LFP clubs via over 70 visuals created for their social media platforms, around ten content creators mobilized, and stadium activations, the initiative generated over 150 pieces of content with an estimated reach exceeding 5 million. Most importantly, the campaign led to concrete community engagement.