Dacia Duster Terrain d’Aventure

Dacia wanted to create an immersive adventure in La Clusaz to showcase the features of the new Duster. For the occasion, an unforgettable experience was designed, where three teams of athletes and influencers competed in thrilling sports challenges—including orienteering, kayaking, obstacle racing, and mountain biking—set in an extraordinary landscape. A fully equipped base camp was set up to enhance the adventure. The event generated strong digital engagement through teasers, live content, and a post-event documentary. This activation highlighted the Duster’s off-road performance while strengthening the bond between the brand and its community. The success was undeniable, with over 5 million views on digital content, 50,000+ interactions on social media, and a 15% increase in website traffic following the campaign. Event w/ FUSE Agency.