FOOTLAB by INTERSPORT
Since 2019, FOOTLAB by INTERSPORT has become a major event for INTERSPORT. FOOTLAB enables young people aged 10 to 20 to discover and test the latest football boots. More than 1,000 children tested the products during the summer of 2023 (activation reserved for INTERSPORT members). They were able to test the new NIKE Mercurial, Phantom and Tiempo football boots. There were plenty of surprises to enhance this testing!
Customer
Intersport
Skills
Experiential activation
Year
2023
FOR CONSUMERS
A 360° digital experience to enhance testing
Strategy
The FOOTLAB by INTERSPORT is now a must for all young players. This activation goes beyond simple testing: Web Application, digital journey, drive to store... Everything is designed to offer them a unique experience.
Creation
Content creation is at the center of this summer roadshow, which runs throughout August. For 4 weeks, photographers and videographers captured, live-edited all the contents for INTERSPORT and all the participants.
Influence
Influence is one of the essential components of FOOTLAB by INTERSPORT activation. Football influencers were asked to participate, create and relay the experience on their social media channel to spread the FOOTLAB across the country.
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Contact usMarseille
28 Boulevard de la Corderie13007 MARSEILLE
France
Milan
Via Copernico, 3820125 Milano MI
Italia