Team BDS partners with Kappa and launches its new jersey

Team BDS is a fast-rising E-Sport structure. Founded in 2019, Team BDS is present on 5 games, has around 30 players and brings together a community of thousands of fans around the world. In November 2023, we were commissioned to support the company at two key events: the announcement of the partnership with Kappa and the launch of the new jersey. Team BDS and Kappa is the association of two powerful entities, a meeting between a fast-growing team and a historic Italian brand, a meeting between Swiss excellence and Italian prestige. We wanted to tell the story of the journey between Switzerland and Italy. After revealing the partnership with the Kappa logo unrealized on Lake Geneva, we went to the border between the two countries to reveal the new jersey. We made Lugano the central location for content creation. The Swiss city allowed us to sublimate the jersey through its landscapes and atmosphere. A classy launch that allowed us to celebrate the new relationship between Team BDS and its equipment manufacturer.