2023-2024 PUMA x Olympique de Marseille Kit launches
PUMA had the ambition to reveal Olympique de Marseille’s kits with innovative and powerful contents but also very rooted in the local culture. We have proposed and created two different art directions with a great respect for the brand the city and the club’s DNA. SPK Activate, along with Sportpack and SPK Studio, did both campaigns with ambition and innovation at the heart of the content creation: - Take a deep dive into the "Calanques de Marseille” by shooting the players in one of them for the home and away kits - Bring to life the “Peuple Volcanique” by making the fans the first ambassadors of the third kit These campaigns has been deployed on all the strategic pillars: social media, press, influence, ambassadors, trade marketing (in store & e com), seeding etc
Customer
Puma
Skills
Art direction, Content Creation, Brand Activations, Press Relationship, Influence
Year
2023
PROMOTE AND SUPPORT KITS LAUNCH
Content creation & Production of hard hiting and innovative activations
Strategy
SPK Activate and Sportpack collaborate with PUMA France on the strategy for the three Olympique de Marseille’s kits launch: partnership activation, Marseille’s activation, press relationship, influence, publishing strategy.
Creation
With the strong support of SPK Studio, we have developed for PUMA a powerful art direction for these two highlights of the global campaign applied on a various type of medium (social media, trade marketing, ecom, press)
Amplification
For PUMA, we have managed the promotion and the amplification of these campaign and brand messages through media deals, seeding boxes, activation a large network of public figure.
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Contact usMarseille
28 Boulevard de la Corderie13007 MARSEILLE
France
Milan
Via Copernico, 3820125 Milano MI
Italia