Sport Tour 2024 by INTERSPORT

As a leading sports retailer, Intersport sought to create a nationwide roadshow, the "Sport Tour by INTERSPORT", to promote various sports (football, basketball, climbing, eSports, running, BMX, fencing, etc.) in major French cities. This event also marked the brand's centennial, celebrated with the French public in a year where sports were in the spotlight. The primary goal was to raise public awareness of physical activity through free, accessible sports experiences in multiple cities, engaging both able-bodied and disabled participants. This initiative also showcased two major brands, NIKE and Adidas, each highlighted in different cities throughout the three-month tour. The tour, endorsed as a "Grande Cause Nationale" by the Ministry of Sports, attracted over 50,000 visitors and generated over 100 million social media impressions.