PUMA Unveils Jamaica's 2024 Olympic kits

Long-standing partners, PUMA and Jamaican Athletics undeniably share strong ties and a common reverence for speed. To celebrate this iconic partnership, what better stage than the renowned "ISSA Boys and Girls Champs," the national school athletics championships where many champions have risen? Here, the kits that the country's top athletes will proudly wear in Paris are revealed. It is within this context that we were commissioned by PUMA to highlight this powerful connection between the cat sportswear brand and Jamaican culture, through new national Olympic outfits boasting vibrant designs. Leveraging PUMA's on-site event activations and featuring prestigious athletes sponsored by the brand, we have enhanced these kits through diverse photo and video content, capturing the authenticity and strength of this relationship.