Puma x F1 – Miami GP 2024

Within the collaboration we habe since 2023 with Puma for the channel @pumamotorsport, we create content through different pillars and content type. One the activation categories is the content creation live/near-live on a race weekend, and more particularly here ta the Miami F1 GP. We went to Miami beginning of Mya, to cover the event on the different social media platform of Puma Motorsport: Instagram, Tiktok and BeReal. In cooperation with the Puma team, we established the publishing strategy for the GP week, developped the scripts and creative ideas, and took care of the production of the content onsite, with the partners and ambassadeurs of the brand. This to activate the Puma x F1 partnership, as well as the Puma sponsored teams: Scuderia Ferrari HP, Mercedes-AMG PETRONAS F1 Team, Williams Racing and Stake F1 Team KICK Sauber, as well as the F1 Academy.