runpack

Run To London w/ Kiprun

From the very beginning, runpack has involved its engaged community in product testing. Alongside Kiprun and its new range of running shoes, our media had the opportunity to support Allan, a member of the footpackFAM, in his preparation for the London Marathon. From various product tests to the visit of Kiprun’s new training center in Kenya, and culminating in the London Marathon, this was a months-long content creation journey that unfolded across runpack's different broadcasting channels.

Customer

runpack

Skills

Content creation, activation strategy, influence

Year

2024

RUN TO LONDON

From Kenyan tracks to London pavement

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Strategy

runpack teamed up with Kiprun to bring creative and innovative ideas with the aim of showcasing the brand’s products as well as the new living and training space for athletes.

Creation

Leveraging its content creation expertise, runpack focused on telling the preparation journey of a tester from the runpackFAM, while highlighting Kiprun’s products and the various innovative features that Kiprun offers to athletes.

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France
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Italia