Run To London w/ Kiprun
From the very beginning, runpack has involved its engaged community in product testing. Alongside Kiprun and its new range of running shoes, our media had the opportunity to support Allan, a member of the footpackFAM, in his preparation for the London Marathon. From various product tests to the visit of Kiprun’s new training center in Kenya, and culminating in the London Marathon, this was a months-long content creation journey that unfolded across runpack's different broadcasting channels.
Customer
runpack
Skills
Content creation, activation strategy, influence
Year
2024
RUN TO LONDON
From Kenyan tracks to London pavement









Strategy
runpack teamed up with Kiprun to bring creative and innovative ideas with the aim of showcasing the brand’s products as well as the new living and training space for athletes.
Creation
Leveraging its content creation expertise, runpack focused on telling the preparation journey of a tester from the runpackFAM, while highlighting Kiprun’s products and the various innovative features that Kiprun offers to athletes.
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